I’ve been writing this blog for about two and a half years now, and in that time my life has changed immensely. I’ve gone from basically being a single, foolish college freshman in Manhattan with some time on my hands to a relationship’d college senior with two dogs in Brooklyn and…much less time on my hands. During that same period, this blog has also grown from something I basically just wrote for fun to a place that supports a readership that I never could have expected. I’m really lucky for that. It really has been my pleasure, all of it.
For a while now, though, I feel like I’ve been at this crossroads. If you’ve read this site for a long time, you’ve probably noticed that posts from me can be few and far between. The fact is that every post—from doing whatever it is I’m posting about, to photographing it, to editing those photos, to finally sitting down to write a post—takes a lot of time, and I’ve never been in a position where I could rationally make this blog a huge priority when weighed against the other pressures in my life. There have been times where I’ve felt like things would be simpler if I just let the whole blog just fizzle out, thereby eliminating this one more thing that nobody was actually making me maintain.
But the problem is that I really like writing this blog. I like the community of readers who come here, I like doing projects, taking pictures, and writing about all of it. And I don’t want to stop any of that. In fact, I’d like to do more of it.
I never, ever had any professional or commercial ambitions for this site when I started it. I’ve seen sites become totally overrun with advertising over the years, and when that has an effect on the content, it rubs me the wrong way. I do not begrudge bloggers for making money off of what they do—at all—but I think I made the decision somewhere along the line that advertising just wasn’t for me—period, end of story. The money would have been nice but I didn’t altogether need it, and I felt as though by accepting advertising, I would be compromising some kind of moral standard I’d set for myself.
A few things have changed, though. The first is that the money issue has become much more tangible. Once we made the decision to keep a certain little dog that wandered into our lives, pretty much all of the Small Cool winnings immediately went into a “dog fund” so that we could pay for his initial veterinary care and have some money squirreled away to pay for the dogs moving forward. But that money is definitely not going to last forever and didn’t allow for other types of spending on the apartment that I had anticipated using it for. So what we’re left with is a half-finished kitchen, plenty of projects I’d like to do, two dogs to support, bills, rent, food, etc. DIY is pretty cheap, yes, but it isn’t free, and to be totally honest, we’re just not in a financial position anymore to support ourselves and the type of content that has made this blog what it is.
The other thing that’s changed is that I’ve realized—with time, some education, and many discussions with people close to me—that I actually don’t feel gross about advertising on a conceptual level. There are plenty of businesses, products, and people who I would actually love to support through advertising, and there’s no reason that I’d have to support any that I don’t. I can create my own advertising model that works for me, on my own terms. I know that might seem obvious, but that realization was big for me.
SO. When Anna redesigned the site, we did so with the idea of sidebar ads fitting into the overall design, and I’m excited to start offering those slots today! There will be 10 available, at least to start off, at a scale of sizes, positions, and prices, in the hope that they’ll be affordable for the types of independent business I’d like to have advertising. I legitimately want these ads to be a useful way of connecting readers with businesses that I support, and I want these businesses to have a means of connecting directly with readers.
What this means for most of you, of course, is that the site will look a little bit different, hopefully in a way that everyone likes. But more importantly, this move also makes this blogging hobby into something more like a blogging job, which means much more frequent posts. I know I’m excited about that and I hope you are, too.
I’m really excited to get going with this new phase of Manhattan Nest. I have a pretty long list of business that I have been/will be reaching out to directly, but I’d love to hear from you, too. Because of the very limited amount of space, I’m going to have to be very picky, but if you happen to have a business (or know of one) that you think would be a good fit for this site, please go ahead and e-mail me for details—I’d love to talk.
As always, thank you for reading. I hope we’re all cool with this. Have yourself a great Tuesday.